Project Agora launches “Magic”, a Programmatic, Native Video Ad-format, in Greece, Romania, Hungary and the Middle East

Project Agora, the leading premium publisher advertising marketplace in Central Eastern Europe and the Middle East, is rolling out Magic across its 384 website partners.

Magic is an innovative programmatic native video ad-format, placed into the heart of consumer attention, the article, to create an engaging experience with brands.

Starting from today, publishers and advertisers from Greece and Romania can experience the first out of a series of impactful ad formats that are developed and run by Project Agora, the first audience driven programmatic marketplaces in CEE & MENA.

The proprietary Project Agora video ad-format, is visible only when the reader reaches the center of the article and ensures one of the highest viewability levels in the industry and unparalleled consumer engagement.

During its beta launch phase with major clients such as Vodafone, the Greek National Lottery and L’Oréal the viewability rate surpassed 80% while the video completion rate exceeded 70%.

As initially promised, Project Agora is and will be a platform under constant development. The fourth quarter is coming with good news both for the publishers and for the advertisers, as we are announcing Magic, a Tailwind proprietary ad format.

It is well known that there is not enough video inventory on the market where pre-rolls can be delivered. Magic is overpassing this limitation by delivering video ads within normal text content, an inventory far more generous.

Magic already proved to be a winning bet, delivering impressive performances during the initial tests in Grece.

Lucian Romascanu, TailWind’s Country Manager Romania

Magic is soon to be launched in Hungary and MENA. To be updated, please follow our newsroom.

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