The buying and selling of online advertising space is changing. Fast.
IAB Europe in partnership with ADTECH, AppNexus, AudienceScience, Cxense, Improve Digital, Yahoo!, The Exchange Lab, Xaxis and White & Case have released a document that shows the status Programmatic Trading in Europe. Details + report here.
Also today my colleagues at Tailwind EMEA published in collaboration with AppNexus a 17-page report about what is happening on this front of battle in CEE and EMEA. You can download it from this link: www.tailwindemea.net/# whitepaper